Kodeks etyczny przedsiębiorstwa jako narzędzie zarządzania - perspektywa strategiczna

Jerzy Szczupaczyński

Abstract

Corporate Codes of Ethics as a Instrument of Management: a Strategic Perspective   This paper investigate the strategic objectives that stand behind implementation of corporate codes of ethics. Referring to propositions of institutional and stakeholder theories, the different strategies of implementing of codes are presented: “ceremonial” adoption, active managing of stakeholder relations, marketing-oriented strategy and control-oriented strategy. Each of the strategy results in different consequences as an improvement of corporate social responsibility is concerned. In this article we try to answer the question about relations between strategic objectives, to which the code of ethics adaptation is subordinated, and the pro-ethical improvement in corporate culture of the firm.