Bodźce seksualne w reklamie prasowej ułatwiają zapamiętanie marki
Jean Christophe Giger , Grzegorz Pochwatko , A. Majkowska , Ewa Domaradzka
Abstract
n/a| Author | |
| Journal series | Marketing i Rynek, ISSN 1231-7853, (B 9 pkt) |
| Issue year | 2007 |
| Pages | 33-36 |
| Publication size in sheets | 0 |
| Language | pl polski |
| Score (nominal) | 7 |
| Citation count* | |
| Additional fields | |
| Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=1583 |
| Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1583 |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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