Bodźce seksualne w reklamie prasowej ułatwiają zapamiętanie marki
Jean Christophe Giger , Grzegorz Pochwatko , A. Majkowska , Ewa Domaradzka
Abstract
n/aAuthor | |
Journal series | Marketing i Rynek, ISSN 1231-7853, (B 9 pkt) |
Issue year | 2007 |
Pages | 33-36 |
Publication size in sheets | 0 |
Language | pl polski |
Score (nominal) | 7 |
Citation count* | |
Additional fields | |
Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=1583 |
Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1583 |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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