Przekaz perswazyjny i zmiana wrażenia o jego nadawcy

Wojciech Cwalina , Paweł Koniak


Psychological theories of persuasion usually focus on the issue of a change of peoples’ attitudes towards object of persuasion. Among other factors, they take into account the role of sender’s attributes in the change of those attitudes. However, they omit the fact that persuasive actions also change the way of how the persuader is perceived. The results of two experiments are presented in the article. They indicate that initial impression of the sender, based on the ‘secondhand’ information provided by experimenter, is mitigated after direct contact with the sender’s behavior (the message). Secondhand-based impressions of the sender are more resistant to change when they are based on positive information.
Author Wojciech Cwalina (Wydział Psychologii)
Wojciech Cwalina,,
- Wydział Psychologii
, Paweł Koniak (Wydział Psychologii)
Paweł Koniak,,
- Wydział Psychologii
Journal seriesPrzeglad Psychologiczny (The Review of Psychology. Official Journal of the Polish Psychological Association), ISSN 0048-5675, (C 10 pkt)
Issue year2009
Publication size in sheets0
Languagepl polski
Cwalina-Koniak-PP-2009.pdf of 14-09-2015
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PP2009-t-52-korekta-pdf.pdf of 14-09-2015
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Score (nominal)6
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