Przekaz perswazyjny i zmiana wrażenia o jego nadawcy
Wojciech Cwalina , Paweł Koniak
AbstractPsychological theories of persuasion usually focus on the issue of a change of peoples’ attitudes towards object of persuasion. Among other factors, they take into account the role of sender’s attributes in the change of those attitudes. However, they omit the fact that persuasive actions also change the way of how the persuader is perceived. The results of two experiments are presented in the article. They indicate that initial impression of the sender, based on the ‘secondhand’ information provided by experimenter, is mitigated after direct contact with the sender’s behavior (the message). Secondhand-based impressions of the sender are more resistant to change when they are based on positive information.
|Journal series||Przeglad Psychologiczny (The Review of Psychology. Official Journal of the Polish Psychological Association), ISSN 0048-5675, (C 10 pkt)|
|Publication size in sheets||0|
|Dorobek Naukowy - Preview URL||http://dn.swps.edu.pl/Podglad.aspx?WpisID=1736|
|Dorobek Naukowy - Approve URL||http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1736|
|Dorobek Naukowy - Preview URL||http://dn.swps.edu.pl/Podglad.aspx?WpisID=1737|
|Dorobek Naukowy - Approve URL||http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1737|
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