Przekaz perswazyjny i zmiana wrażenia o jego nadawcy

Wojciech Cwalina , Paweł Koniak

Abstract

Psychological theories of persuasion usually focus on the issue of a change of peoples’ attitudes towards object of persuasion. Among other factors, they take into account the role of sender’s attributes in the change of those attitudes. However, they omit the fact that persuasive actions also change the way of how the persuader is perceived. The results of two experiments are presented in the article. They indicate that initial impression of the sender, based on the ‘secondhand’ information provided by experimenter, is mitigated after direct contact with the sender’s behavior (the message). Secondhand-based impressions of the sender are more resistant to change when they are based on positive information.
Author Wojciech Cwalina (Wydział Psychologii)
Wojciech Cwalina,,
- Wydział Psychologii
, Paweł Koniak (Wydział Psychologii)
Paweł Koniak,,
- Wydział Psychologii
Journal seriesPrzeglad Psychologiczny (The Review of Psychology. Official Journal of the Polish Psychological Association), ISSN 0048-5675, (C 10 pkt)
Issue year2009
Vol52
No2
Pages195-218
Publication size in sheets0
Languagepl polski
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Cwalina-Koniak-PP-2009.pdf of 14-09-2015
72.63 KB
PP2009-t-52-korekta-pdf.pdf of 14-09-2015
231.11 KB
Score (nominal)6
Citation count*
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Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=1736
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1736
Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=1737
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1737
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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