Deprecjacja marki w negatywnej reklamie porównawczej
Andrzej Falkowski , Agnieszka Anna Woźnica , M. Szymański
Abstract
n/aAuthor | |||||
Journal series | Marketing i Rynek, ISSN 1231-7853, (B 9 pkt) | ||||
Issue year | 2009 | ||||
Pages | 15-21 | ||||
Publication size in sheets | 0 | ||||
Language | pl polski | ||||
File |
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Score (nominal) | 7 | ||||
Citation count* | 2 (2021-03-05) | ||||
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Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=3383 | ||||
Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=3383 |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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