Deprecjacja marki w negatywnej reklamie porównawczej
Andrzej Falkowski , Agnieszka Anna Woźnica , M. Szymański
Abstract
n/a| Author | |||||
| Journal series | Marketing i Rynek, ISSN 1231-7853, (B 9 pkt) | ||||
| Issue year | 2009 | ||||
| Pages | 15-21 | ||||
| Publication size in sheets | 0 | ||||
| Language | pl polski | ||||
| File |
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| Score (nominal) | 7 | ||||
| Citation count* | 1 (2020-09-24) | ||||
| Additional fields | |||||
| Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=3383 | ||||
| Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=3383 |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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