Conceptual Structure of Advertisement: Methodological Analysis According to Ad Hoc and Common Categories

Alicja Grochowska , Andrzej Falkowski

Abstract

n/a
Author Alicja Grochowska (Wydział Psychologii)
Alicja Grochowska,,
- Wydział Psychologii
, Andrzej Falkowski (Wydział Psychologii)
Andrzej Falkowski,,
- Wydział Psychologii
Journal seriesErgonomia An International Journal of Ergonomics and Human Factors, ISSN 0137-4990, (B 3 pkt)
Issue year2010
Vol32( 1)
Pages13-36
Publication size in sheets0
Keywords in Englishprint advertisment, common categories, ad hoc categories, product involvement
Languageen angielski
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Ergonomia-Falkowski-Grochowska-2010.pdf of 14-09-2015
878.88 KB
Score (nominal)9
Citation count*1 (2020-09-24)
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Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=4820
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=4820
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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