The role of similarity and dissimilarity focus in sequential judgments of physical attractiveness
Marzena Cypryańska , Sylwia Bedyńska , Agnieszka Golec de Zavala
AbstractThe present results indicate that procedurally priming comparison focus can change the contrast effect in judgments of physical attractiveness (Kenrick & Gutierres, 1980). Participants were primed to search for similarities vs. differences between target and standard of comparison in a task using material irrelevant to the subsequent physical attractiveness judgment. Focusing participants on similarities testing produced the assimilation effect: evaluation of target and comparison standard as being similar. Focusing participants on dissimilarity testing produced the contrast effect: evaluating the target as different from the standard of comparison.
|Journal series||Journal of Social Psychology, ISSN 0022-4545, (A 15 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||assimilation effect, contrast effect, judgment, physical attractiveness|
|Publication indicators||: 2014 = 0.91; : 2012 = 0.785 (2) - 2012=1.065 (5)|
|Citation count*||4 (2020-10-23)|
|Dorobek Naukowy - Preview URL||http://dn.swps.edu.pl/Podglad.aspx?WpisID=6234|
|Dorobek Naukowy - Approve URL||http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=6234|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.