The role of similarity and dissimilarity focus in sequential judgments of physical attractiveness

Marzena Cypryańska , Sylwia Bedyńska , Agnieszka Golec de Zavala


The present results indicate that procedurally priming comparison focus can change the contrast effect in judgments of physical attractiveness (Kenrick & Gutierres, 1980). Participants were primed to search for similarities vs. differences between target and standard of comparison in a task using material irrelevant to the subsequent physical attractiveness judgment. Focusing participants on similarities testing produced the assimilation effect: evaluation of target and comparison standard as being similar. Focusing participants on dissimilarity testing produced the contrast effect: evaluating the target as different from the standard of comparison.
Author Marzena Cypryańska (Wydział Psychologii)
Marzena Cypryańska,,
- Wydział Psychologii
, Sylwia Bedyńska (Wydział Psychologii)
Sylwia Bedyńska,,
- Wydział Psychologii
, Agnieszka Golec de Zavala (Wydział Zamiejscowy w Poznaniu)
Agnieszka Golec de Zavala,,
- Wydział Zamiejscowy w Poznaniu
Journal seriesJournal of Social Psychology, ISSN 0022-4545, (A 15 pkt)
Issue year2012
Vol152 (3)
Publication size in sheets0.5
Keywords in Englishassimilation effect, contrast effect, judgment, physical attractiveness
ASJC Classification3207 Social Psychology
Languageen angielski
Cypryanska-Bedynska-Golec-de-Zavala-2012.pdf of 14-09-2015
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Score (nominal)20
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2014 = 0.91; WoS Impact Factor: 2012 = 0.785 (2) - 2012=1.065 (5)
Citation count*4 (2021-01-13)
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