Efekt kontrastu w paradygmacie afektywnego poprzedzania

Małgorzata Godlewska , Rafał Ohme

Abstract

This article describes crucial function of the experimental task in affective priming paradigm. In two studies (one tachistoscope and one computer-based) assimilation occurred when participants had to indicate their preferences ("liking-disliking" dimension), i.e. ideographs preceded with positive primes had higher ratings than when preceded with negative primes. It is consistent with Murphy & Zajonc (1993) results and number of their replications. However, when participants had to form more complex judgments ("bad-good", and particularly “chaos/conflict-harmony/order” dimensions) contrast occurred, i.e. ideographs preceded with positive primes had lower ratings than when preceded with negative primes. The obtained results well correspond with Kolańczyk’s (1996, 1999) model of Behavior Regulation Systems, and Stapel, Koomen i Ruijs’s (in print) concept of diffuse and distinct unconscious affect.