Happiness cools the warm glow of familiarity: Psychophysiological evidence that mood modulates the familiarity-affect link

Marieke de Vries , Rob Holland , Rroy Chenier , Mark Starr , Piotr Winkielman


People often prefer familiar stimuli, presumably because familiarity signals safety. This preference can occur with merely repeated old stimuli, but it is most robust with new but highly familiar prototypes of a known category (beauty-in-averageness effect). However, is familiarity always warm? Tuning accounts of mood hold that positive mood signals a safe environment, whereas negative mood signals an unsafe environment. Thus, the value of familiarity should depend on mood. We show that compared with a sad mood, a happy mood eliminates the preference for familiar stimuli, as shown in measures of self-reported liking and physiological measures of affect (electromyographic indicator of spontaneous smiling). The basic effect of exposure on preference and its modulation by mood were most robust for prototypes (category averages). All this occurs even though prototypes might be more familiar in a happy mood. We conclude that mood changes the hedonic implications of familiarity cues.
Author Marieke de Vries
Marieke de Vries,,
, Rob Holland
Rob Holland,,
, Rroy Chenier
Rroy Chenier,,
, Mark Starr
Mark Starr,,
, Piotr Winkielman (Wydział Psychologii)
Piotr Winkielman,,
- Wydział Psychologii
Journal seriesPsychological Science, ISSN 0956-7976, (A 45 pkt)
Issue year2010
Publication size in sheets0
URL http://psy2.ucsd.edu/~pwinkiel/devries-holland-chenier-starr-winkielman_warm-glow_PS-2010.pdf
Languageen angielski
devries-holland-chenier-starr-winkielman-warm-glow-PS-2010.pdf of 14-09-2015
428.61 KB
Score (nominal)32
Citation count*98 (2020-09-22)
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Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=9060
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=9060
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