Bob Zajonc and the Unconscious Emotion

Piotr Winkielman

Abstract

This article focuses on Bob Zajonc’s views on unconscious emotion, especially in the context of the debates about the independenceof affect and cognition. Historically, Bob was always interested in the “mere”—basic, fundamental processes. His empiricaldemonstrations of precognitive and preconscious emotional processes, combined with his elegant expositions of them, sharplycontrasted with cold and complex cognitive models. Interestingly, Bob tended to believe that whereas the causes of emotion canbe unconscious, the emotional state itself tends to be conscious. However, he reconsidered this assumption and in his later workshowed that subjects in affective priming experiments do not experience conscious affect, but instead act on basic preferences.Today, Bob’s insights continue to inspire research on “unconscious emotion.”
Author Piotr Winkielman (Wydział Psychologii)
Piotr Winkielman,,
- Wydział Psychologii
Journal seriesEmotion Review, ISSN 1754-0739, (A 35 pkt)
Issue year2010
Vol2,4
Pages353-362
Publication size in sheets0
DOIDOI:10.1177/1754073910375480
URL http://psy2.ucsd.edu/~pwinkiel/winkielman_zajonc_ER-2010.pdf
Languageen angielski
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winkielman-zajonc-ER-2010.pdf of 14-09-2015
356.3 KB
Score (nominal)4
Citation count*27 (2020-09-28)
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Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=9063
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=9063
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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