Bob Zajonc and the Unconscious Emotion

Piotr Winkielman


This article focuses on Bob Zajonc’s views on unconscious emotion, especially in the context of the debates about the independenceof affect and cognition. Historically, Bob was always interested in the “mere”—basic, fundamental processes. His empiricaldemonstrations of precognitive and preconscious emotional processes, combined with his elegant expositions of them, sharplycontrasted with cold and complex cognitive models. Interestingly, Bob tended to believe that whereas the causes of emotion canbe unconscious, the emotional state itself tends to be conscious. However, he reconsidered this assumption and in his later workshowed that subjects in affective priming experiments do not experience conscious affect, but instead act on basic preferences.Today, Bob’s insights continue to inspire research on “unconscious emotion.”
Author Piotr Winkielman (Wydział Psychologii)
Piotr Winkielman,,
- Wydział Psychologii
Journal seriesEmotion Review, ISSN 1754-0739, (A 35 pkt)
Issue year2010
Publication size in sheets0
Languageen angielski
winkielman-zajonc-ER-2010.pdf of 14-09-2015
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Score (nominal)4
Citation count*27 (2020-09-28)
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