The echo effect. The power of verbal mimicry to influence prosocial behavior

Wojciech Kulesza , Dariusz Doliński , Avia Huisman , Robert Majewski

Abstract

Research on the chameleon effect has demonstrated that social benefits, such as liking, safety, rapport, affiliation, and cohesion can be evoked through nonverbal imitation (e.g., body language and mannerisms). Herein, we introduce the echo effect, a less researched phenomenon of verbal mimicry, in a real-world setting. Study participants, 330 currency exchange office customers, were assigned into one of three experimental and two control conditions. Careful attention to research design produced results that address issues raised in the mimicry literature and more clearly define the boundaries of verbal mimicry. The results demonstrate that while repetition of words is important in increasing an individual’s tendency to perform prosocial behaviors, the order in which they are repeated back is not; verbal mimicry is more powerful mechanism than dialogue; and, for nonmimicry control conditions, no response produces the same result as a brief response.