Różnice indywidualne w skłonności do kupowania impulsywnego. Konstrukcja i weryfikacja skali pomiarowej

Agata Gąsiorowska

Abstract

Previous research suggests that individuals vary in their tendency to purchase products on impulse. This paper presents the results of studies conducted in order to develop and validate the Impulsive Buying Tendency Scale. The scale includes such aspects as emotion connected with buying, shopping enjoyement, feeling of pressure, lack of deliberation and shopping regret. To verify the structure of the scale exploratory and confirmatory factor analysis was used. Validation studies were conducted on several heterogenic samples. Their results prove satisfactory reliability of the new scale, evaluated as internal consistency and test-retest reliability, and its good external validity.