NO NEED FOR SPEED: MODELING TREND ADOPTION IN A HETEROGENEOUS POPULATION

Andrzej Nowak , Wiesław Bartkowski , KATARZYNA SAMSON , AGNIESZKA RYCHWALSKA , MARTA KACPRZYK , MAGDA ROSZCZYNSKA-­KURASINSKA , MAGDALENA JAGIELSKA

Abstract

The speed of social and technological changes is constantly increasing. Change is a pre­requisite for economic development but this increasing speed carries additional costs that may largely affect the ability of the social systems to adopt them. While the financial costs constitute a limit to adoption, the psychological and social costs may also profoundly change the adoption potential. In an agent­based model of a heterogeneous population of adopters we explore the consequences of increasing the speed of novelty introduction on their satisfaction and the degree to which new trends may permeate the system. We show that introduction speed has a diametrically different impact on different adopter groups: opinion leaders are most satisfied when the mainstream individuals are least content and vice versa. Moreover, introduction speed profoundly affects the ability of trends to penetrate the system — the lower the introduction speed, the higher the level of penetration of the social system. With high speed of introduction, only a small fraction of the most attractive novelties is able to permeate the system. In sum, these results show that both the wellbeing of the social system as well as its capacity to adopt novelties are dependent on the speed of change. Keywords: Trend adoption; agent­based model; speed of change
Author Andrzej Nowak
Andrzej Nowak,,
-
, Wiesław Bartkowski (Wydział Psychologii)
Wiesław Bartkowski,,
- Wydział Psychologii
, KATARZYNA SAMSON
KATARZYNA SAMSON,,
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, AGNIESZKA RYCHWALSKA
AGNIESZKA RYCHWALSKA,,
-
, MARTA KACPRZYK
MARTA KACPRZYK,,
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, MAGDA ROSZCZYNSKA-­KURASINSKA
MAGDA ROSZCZYNSKA-­KURASINSKA,,
-
, MAGDALENA JAGIELSKA
MAGDALENA JAGIELSKA,,
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Journal seriesAdvances in Complex Systems, ISSN 0219-5259, (A 25 pkt)
Issue year2013
Vol16
No04n05
Pages1-28
Publication size in sheets1.4
Keywords in EnglishTrend adoption; agent-based model; speed of change
ASJC Classification2207 Control and Systems Engineering
DOIDOI:10.1142/S0219525913500252
URL http://www.worldscientific.com/doi/abs/10.1142/S0219525913500252
Languageen angielski
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Score (nominal)25
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2013 = 0.614; WoS Impact Factor: 2013 = 0.786 (2) - 2013=0.918 (5)
Citation count*3 (2020-09-23)
Additional fields
Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=15465
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=15465
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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