Prejudice towards gay men and need for physical cleansing

Agnieszka Golec De Zavala , Sven Waldzus , Marzena Cypryańska


The results of four studies suggest that contamination concerns involved in prejudice towards male homosexuals may be expressed in the increased need for physical cleansing after an imagined contact with a homosexual man. Participants in Study 1 completed word fragments according to the theme of cleansing, and in Study 2, they chose a cleansing wipe more often after imagining using the mobile of a homosexual (vs. heterosexual) man. The need for cleansing was specific to the body parts engaged in the contact. In Study 3, participants evaluated hand and mouth cleansing products as more desirable after imagining using a mobile phone of a homosexual (vs. heterosexual) man. The specific need for cleansing, but not the accessibility of cleansing related words, was more pronounced among political conservatives (Study 4). The results are discussed with reference to the behavioral immune system hypothesis, research on moral disgust, and the embodiment literature.
Author Agnieszka Golec De Zavala
Agnieszka Golec De Zavala,,
, Sven Waldzus
Sven Waldzus,,
, Marzena Cypryańska (Wydział Psychologii)
Marzena Cypryańska,,
- Wydział Psychologii
Journal seriesJournal of Experimental Social Psychology, ISSN 0022-1031, (A 35 pkt)
Issue year2014
Publication size in sheets0.5
Keywords in EnglishPrejudice, Contamination, Cleansing
ASJC Classification3312 Sociology and Political Science; 3207 Social Psychology
Languageen angielski
JESP-2014.pdf of 14-09-2015
221.75 KB
JESP-2014.pdf of 14-09-2015
221.75 KB
Score (nominal)35
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2014 = 1.445; WoS Impact Factor: 2014 = 2.285 (2) - 2014=3.14 (5)
Citation count*67 (2021-03-23)
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