Message Framing in the Ads for Health-Related Products: Verbal and Visual Information for Prevention versus Promotion Products

Andrzej Falkowski , Alicja Grochowska

Abstract

n/a
Author Andrzej Falkowski (Wydział Psychologii)
Andrzej Falkowski,,
- Wydział Psychologii
, Alicja Grochowska (Wydział Psychologii)
Alicja Grochowska,,
- Wydział Psychologii
Pages70-80
Publication size in sheets0
Book Morrison Margaret (eds.): The proceedings of the 2012 Conference of the American Academy of Advertising, 2012, American Academy of Advertising
Languageen angielski
File
Falkowski-Academy-of-Marketing-2012.pdf of 14-09-2015
1.26 MB
publikacja-w-American-Academy-of-Advertising.pdf of 14-09-2015
2.44 MB
Score (nominal)4
Citation count*
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Dorobek Naukowy - Preview URLhttp://dn.swps.edu.pl/Podglad.aspx?WpisID=9593
Dorobek Naukowy - Approve URLhttp://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=9593
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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