Message Framing in the Ads for Health-Related Products: Verbal and Visual Information for Prevention versus Promotion Products
Andrzej Falkowski , Alicja Grochowska
Abstract
n/a| Author | |||||||||
| Pages | 70-80 | ||||||||
| Publication size in sheets | 0 | ||||||||
| Book | Morrison Margaret (eds.): The proceedings of the 2012 Conference of the American Academy of Advertising, 2012, American Academy of Advertising | ||||||||
| Language | en angielski | ||||||||
| File |
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| Score (nominal) | 4 | ||||||||
| Citation count* | |||||||||
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| Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=9593 | ||||||||
| Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=9593 |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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