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Message Framing in the Ads for Health-Related Products: Verbal and Visual Information for Prevention versus Promotion Products
Authors:
- Andrzej Falkowski,
- Alicja Grochowska
- Record ID
- IMPORT-CHAPTER-00009593
- Author
- Pages
- 70-80
- Publication size in sheets
- 0.00
- Book
- Morrison Margaret Margaret Morrison (eds.): The proceedings of the 2012 Conference of the American Academy of Advertising, 2012, Knoxville, American Academy of Advertising
- Language
- (en) English
- File
-
- File: 1
- Falkowski-Academy-of-Marketing-2012.pdf
- of 14-09-2015
1 MB
-
- File: 2
- publikacja-w-American-Academy-of-Advertising.pdf
- of 14-09-2015
2 MB
-
- Score (nominal)
- 4
- Additional fields
- Dorobek Naukowy - Preview URL: http://dn.swps.edu.pl/Podglad.aspx?WpisID=9593
- Dorobek Naukowy - Approve URL: http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=9593
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- Uniform Resource Identifier
- http://192.168.13.97/info/article/IMPORT-CHAPTER-00009593/
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