An Associative Structure of Memory Distortions: Effects of Brand Familiarity and Positive versus Negative Information
Alicja Grochowska , Andrzej Falkowski
Abstract
n/a| Author | |||||||||
| Pages | 269-278 | ||||||||
| Publication size in sheets | 0.5 | ||||||||
| Book | Ekant Veer, Ballantine Paul W., Ozanne Lucie K. (eds.): Asia-Pacific Advances in Consumer Research, no. 10 , 2013, Association for Consumer Research | ||||||||
| URL | http://www.acrwebsite.org/volumes/1011183/volumes/ap11/AP-10 | ||||||||
| Language | en angielski | ||||||||
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| Score (nominal) | 0 | ||||||||
| Citation count* | |||||||||
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| Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=14885 | ||||||||
| Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=14885 |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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