External and Internal Context in the Coherence of Advertisement: An Empirical Study on the Affect to the Ad and Brand

Alicja Grochowska , Andrzej Falkowski

Abstract

n/a
Author Alicja Grochowska (Wydział Psychologii)
Alicja Grochowska,,
- Wydział Psychologii
, Andrzej Falkowski (Wydział Psychologii)
Andrzej Falkowski,,
- Wydział Psychologii
Pages97-108
Publication size in sheets0.55
Book Zabkar Vesna, Eisend Martin (eds.): Advances in Advertising Research VIII. Challenges in an Age of Dis-Engagement, 2017, Springer Gabler, ISBN 978-3-658-18730-9, 293 p., DOI:10.1007/978-3-658-18731-6
Languageen angielski
File
2017, Advances in Advertising Research VIII, Grochowska, Falkowski.pdf 2.02 MB
Additional file
Falkowski, Oświadczenie_publ ( 1 )-1 (1).pdf 360.1 KB
Oświadczenie_publ A Grochowska.pdf 351.28 KB
Score (nominal)5
Score sourcepublisherList
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