The joint influence of social status and personal attitudes in a contact and open versus a noncontact and homophobic culture on the virtual Midas touch

Justyna Świdrak , Grzegorz Pochwatko , Xavi Navarro , Laura Osęka , Dariusz Doliński


Alongside the highly rapid development of virtual reality technology, embodied agents will become soon a common element of human–computer interactions. Our study analyzed the interactional influence of social status, personal attitudes (homophobia and social status importance), and culture on the efficiency of the virtual Midas touch effect. From a human perspective, we focused on the cultural background related to the social norms of touch, homophobia, and social status importance. In Poland, a noncontact culture, men avoid same-gender touch and also score very high on male homophobia. Catalonia, on the other hand, has a contact culture, where same-gender male touch is rather common and natural. Catalonia is also one of the most inclusive and open societies in the world. From an embodied agent’s perspective, we asked whether the agent’s social status influences compliance with virtual touch. We used a modified paradigm of the ultimatum game to observe whether Polish and Catalan men are more compliant when touched by high- or low-status agents. Our results suggest that the virtual interpersonal touch and social status importance influence compliance with a moderating effect of culture. We found also a significant effect of the offer’s value and a moderating effect of culture and homophobia on compliance.
Author Justyna Świdrak
Justyna Świdrak,,
, Grzegorz Pochwatko
Grzegorz Pochwatko,,
, Xavi Navarro
Xavi Navarro,,
, Laura Osęka
Laura Osęka,,
, Dariusz Doliński (Filia we Wrocławiu / Wydział Psychologii we Wrocławiu)
Dariusz Doliński,,
- Wydział Psychologii we Wrocławiu
Journal seriesVirtual Reality, ISSN 1359-4338, e-ISSN 1434-9957, (N/A 70 pkt)
Issue year2020
Publication size in sheets0.7
Keywords in EnglishMidas touch · Ultimatum game · Immersive virtual reality · Social status · Homophobia · Culture
ASJC Classification1704 Computer Graphics and Computer-Aided Design; 1709 Human-Computer Interaction; 1712 Software
Languageen angielski
The joint_tekst.pdf 2.55 MB
Additional file
Oswiadczenie_Dolinski.pdf 258.54 KB
Score (nominal)70
Score sourcejournalList
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2016 = 0.775; WoS Impact Factor: 2018 = 2.906 (2) - 2018=1.684 (5)
Citation count*2 (2021-02-22)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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