Formy adresatywne jako narzędzie perswazji politycznej na przykładach z języków polskiego i włoskiego

Kamila Miłkowska-Samul

Abstract

The aim of this paper is to present the persuasive dimension of forms of address in political discourse, since they can be considered a powerful rhetorical means used by politicians in order to establish the relationship of dominance and submission. Persuasion, seen as the main function of political discourse, is achieved in two ways: on one hand, the speaker creates a positive self-image as a polite, cultured person who knows and respects the rules of savoir vivre, on the other hand, violating or bending politeness norms regarding professional and honorific titles contributes to undermining the position of the addressee and damaging their reputation and public image. The analysis of stretegies applied to the use of address forms with persuasive purpose is based in Polish and Italian authentic examples, which will help to demonstrate the universality of certain rhetorical mechanisms of political power struggle