The Effects of Learned Helplessness and Message Framing on the Processing of Verbal and Visual Information in Advertisement

Magdalena Gąsiorowska

Abstract

n/a
Author Magdalena Gąsiorowska (Wydział Psychologii)
Magdalena Gąsiorowska,,
- Wydział Psychologii
Pages379-396
Publication size in sheets0.85
Book Marek Tadeusz, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga (eds.): Human Factors of Global Society: A System of Systems Perspective, 2014, CRC Press , ISBN 9781466572867, 1177 p.
Languageen angielski
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Scan_nadbitka_gasiorowska1.pdf 1.03 MB
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Scan_osw_gasiorowska1.pdf 194.24 KB
Score (nominal)5
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