„[…] tym wspaniałym Mercedesom i BMW-uszkom trochę tu ciasno”. Reprezentacje samochodu w miesięczniku „Sukces” u progu lat 90. XX wieku

Agata Ludzis-Todorov

Abstract

This article is an attempt to find out and definethe role and meaning of cars in Polish societyjust after transformation time. The relationshipbetween human being (user) and machine (car)is very strong, significant and changeable in timeand context. Additionally, this specific type ofbond appears as even more meaningful on theground of self‑presentationand process of communicationin / with the society. As we can readin Wernick, the car is a marker of identity andone of the elements, which design the sense ofsocial status. Basing on the articles and photographsfrom the Sukces magazines (issues from1990 and 1991) we can observe that car was oneof the most important sign, which creates mediaimage of people who were not only successful,but also felt comfortable in the new economic,political and social conditions.