A slice of hygiene: justification and consequence in the persuasiveness of prescriptive and proscriptive signs

Krzysztof Leoniak , Konrad Maj

Abstract

AbstractStudies concerning sign effectiveness highlight the use of justifications and information about consequences of non-compliance. Assuming that the most persuasive messages contain both types of information, we compared the effectiveness of eight different signs (that encouraged supermarket shoppers to hygienically handle bread). The independent variables were (a) sign content (justification vs. consequence vs. justification and consequence vs. neutral) and (b) form of request (prescriptive vs. proscriptive). After assessing the subjective level of the signs’ persuasiveness through a survey (N = 240), we observed people’s compliance in a natural experiment (N = 1.440). Signs containing both a justification and information about consequences achieved the highest rating and actual compliance.
Author Krzysztof Leoniak (Wydział Psychologii)
Krzysztof Leoniak,,
- Wydział Psychologii
, Konrad Maj (Wydział Psychologii)
Konrad Maj,,
- Wydział Psychologii
Journal seriesSocial Influence, ISSN 1553-4510, (C 25 pkt)
Issue year2016
Vol11
No4
Pages271-283
Publication size in sheets0.6
Keywords in EnglishSign, persuasion, norms, justification, consequence
ASJC Classification3207 Social Psychology
DOIDOI:10.1080/15534510.2016.1267663
URL http://dx.doi.org/10.1080/15534510.2016.1267663 <p>
Languageen angielski
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Oświadczenie o publikacji_Krzysztof Leoniak.pdf 221.38 KB
A slice of hygiene justification and consequence in the persuasiveness of prescriptive and proscriptive signs.1-2.pdf 378.29 KB
Score (nominal)25
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2016 = 0.526; WoS Impact Factor: 2016 = 1.0 (2) - 2016=1.286 (5)
Citation count*2 (2019-11-22)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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