Attention towards privacy notifications on web pages

Agnieszka Ozimek , Paulina Lewandowska , Krzysztof Krejtz , Andrew T. Duchowski

Abstract

A significant number of Internet users is unaware of privacy threats and they might not pay much attention to privacy notifications. It is imperative to create effective but, at the same time, non-distracting notifications about privacy policy of different web services. The article presents an eye-tracking study (N =16) testing the effectiveness of different common types of privacy notification in capturing and retaining users’ attention. Results showed that an non-intrusive notification presented at the top of the web page may be as effective as intrusive notifications in capturing attention. Results are discussed in terms of well-known effects of visual attention distribution on web pages. Present findings also offer practical conclusions for web service developers and publishers
Author Agnieszka Ozimek
Agnieszka Ozimek,,
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, Paulina Lewandowska
Paulina Lewandowska,,
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, Krzysztof Krejtz (Wydział Psychologii)
Krzysztof Krejtz,,
- Wydział Psychologii
, Andrew T. Duchowski
Andrew T. Duchowski,,
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Pages1-5
Publication size in sheets0.5
Book Krejtz Krzysztof, Sharif Bonita (eds.): Proceedings of the 11th ACM Symposium on Eye Tracking Research & Applications, 2019, Association for Computing Machinery, ISBN 978-1-4503-6709-7, 623 p.
Proceedings ETRA2019.pdf / No licence information (file archived - login or check accessibility on faculty)
Keywords in EnglishInternet privacy notifications, eye tracking, visual attention
Keywords in original languageInternet privacy notifications, eye tracking, visual attention
Abstract in original languageA significant number of Internet users is unaware of privacy threats and they might not pay much attention to privacy notifications. It is imperative to create effective but, at the same time, non-distracting notifications about privacy policy of different web services. The article presents an eye-tracking study (N =16) testing the effectiveness of different common types of privacy notification in capturing and retaining users’ attention. Results showed that an non-intrusive notification presented at the top of the web page may be as effective as intrusive notifications in capturing attention. Results are discussed in terms of well-known effects of visual attention distribution on web pages. Present findings also offer practical conclusions for web service developers and publishers
DOIDOI:10.1145/3317960.3321618
URL https://dl.acm.org/citation.cfm?doid=3317960.3321618
Languageen angielski
File
Attention towards privacy notifications on web pages.pdf 1.07 MB
Additional file
Oswiadczenie_K.Krejtz_Attention towards.pdf 18.43 KB
Score (nominal)20
Score sourcepublisherList
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