Positive–Negative Asymmetry in the Evaluations of Political Candidates. The Role of Features of Similarity and Affect in Voter Behavior
Andrzej Falkowski , Magdalena Jabłońska
Abstract
In this study we followed the extension Tversky’s research on about features of similarity by with its application to open sets. Unlike the original closed-set model, in which a feature was shifted between a common and a distinctive set, we investigated how addition of new features and deletion of existing features affected similarity judgements. The model was tested empirically in a political context and we analyzed how positive and negative changes in a candidate’s profile affect the similarity of the politician to his or her ideal and opposite counterpart. The results showed a positive-negative asymmetry in comparison judgements, where enhancing negative features (distinctive for an ideal political candidate) had a greater effect on judgements than operations on positive (common) features. However, the effect was not observed for comparisons to a bad politician. Further analyses showed that in the case of a negative reference point, the relationship between similarity judgements and voting intention was mediated by the affective evaluation of the candidate.Author | |||||||||
Journal series | Frontiers in Psychology, ISSN 1664-1078, (A 35 pkt) | ||||||||
Issue year | 2018 | ||||||||
No | 9:213 | ||||||||
Pages | 1-12 | ||||||||
Publication size in sheets | 0.55 | ||||||||
ASJC Classification | |||||||||
DOI | DOI:10.3389/fpsyg.2018.00213 | ||||||||
URL | https://www.frontiersin.org/article/10.3389/fpsyg.2018.00213 | ||||||||
Language | en angielski | ||||||||
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Score (nominal) | 35 | ||||||||
Score source | journalList | ||||||||
Publication indicators | : 2018 = 1.03; : 2017 = 2.089 (2) - 2017=2.749 (5) | ||||||||
Citation count* | 1 (2021-01-18) |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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