Using coefficient K to distinguish ambient/focal visual attention during map viewing

Krzysztof Krejtz , Arzu Coltekin , Andrew Duchowski , Anna Niedzielska


We demonstrate the use of the ambient/focal coecient K for studying the dynamics of visual behavior when performing cartographic tasks. Participants viewed a cartographic map and satellite image of Barcelona while performing a number of map-related tasks. Cartographic maps can be viewed as summary representations of reality, while satellite images are typically more veridical, and contain considerably more information. Our analysis of traditional eye movement metrics suggests that the satellite representation facilitates longer fixation durations, requiring greater scrutiny of the map. The cartographic map affords greater peripheral scanning, as evidenced by larger saccade amplitudes. Evaluation of K elucidates task dependence of ambient/focal attention dynamics when working with geographic visualizations: localization progresses from ambient to focal attention; route planning fluctuates in an ambient-focal.ambient pattern characteristic of the three stages of route end point localization, route following, and route confirmation.
Author Krzysztof Krejtz (Wydział Psychologii)
Krzysztof Krejtz,,
- Wydział Psychologii
, Arzu Coltekin
Arzu Coltekin,,
, Andrew Duchowski
Andrew Duchowski,,
, Anna Niedzielska
Anna Niedzielska,,
Journal seriesJournal of Eye Movement Research, ISSN 1995-8692, (A 20 pkt)
Issue year2017
Publication size in sheets0.6
Keywords in EnglishAmbient/focal attention, cartography
ASJC Classification2809 Sensory Systems; 2731 Ophthalmology
Languageen angielski
3604-12766-1-PB.pdf 7.85 MB
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Oświadczenie_krejtz_jemr2017A.pdf 116.95 KB
Score (nominal)20
Score sourcejournalList
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2017 = 0.671; WoS Impact Factor: 2017 = 0.852 (2) - 2017=1.115 (5)
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