The Use of Weber Fraction as a Tool to Measure Price Sensitivity: A Gain and Loss Perspective
Robert Mackiewicz , Andrzej Falkowski
AbstractPrice sensitivity measured as Weber fraction and price elasticity of demand depend on the frame of reference: a purchase may be considered either as gain (price decrease condition) or loss (price decrease condition). The paper compares psychological and economical methods of studying the price / demand relationship.
|Journal series||Advances in Consumer Research, ISSN 0098-9258, (0 pkt)|
|Publication size in sheets||0.5|
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