The Use of Weber Fraction as a Tool to Measure Price Sensitivity: A Gain and Loss Perspective

Robert Mackiewicz , Andrzej Falkowski

Abstract

Price sensitivity measured as Weber fraction and price elasticity of demand depend on the frame of reference: a purchase may be considered either as gain (price decrease condition) or loss (price decrease condition). The paper compares psychological and economical methods of studying the price / demand relationship.
Author Robert Mackiewicz (Wydział Psychologii)
Robert Mackiewicz,,
- Wydział Psychologii
, Andrzej Falkowski (Wydział Psychologii)
Andrzej Falkowski,,
- Wydział Psychologii
Journal seriesAdvances in Consumer Research, ISSN 0098-9258, (0 pkt)
Issue year2015
Vol43
Pages384-387
Publication size in sheets0.5
Languageen angielski
File
podpisane, prof_Falkowski_Oświadczenie_publ ( 1 )-1(1).pdf 197.87 KB
Mackiewicz, Falkowski, Advances 2015.pdf 361.51 KB
Additional file
BROWN_IR-ADV5255_16_0106_001-26.pdf 19.9 KB
2017-10-30-11-37-14-280.pdf 16.46 KB
Score (nominal)5
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