The Use of Weber Fraction as a Tool to Measure Price Sensitivity: A Gain and Loss Perspective
Robert Mackiewicz , Andrzej Falkowski
AbstractPrice sensitivity measured as Weber fraction and price elasticity of demand depend on the frame of reference: a purchase may be considered either as gain (price decrease condition) or loss (price decrease condition). The paper compares psychological and economical methods of studying the price / demand relationship.
|Journal series||Advances in Consumer Research, ISSN 0098-9258, (0 pkt)|
|Publication size in sheets||0.5|
|Citation count*||1 (2021-02-22)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.