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Reklama a corporate identity — rola reklamy w budowaniu wizerunku organizacji
Authors:
- Mariusz Wszołek
Abstract
In this article I present the idea of corporate identity in reference to the environment of organization. The focal point of this article is about the relation between advertising and corporate image. The corporate image is being understand as a result of general communication practice inside and outside of organization. It is not the aim of corporate communication, but it is a side effect of corporate communication.
- Record ID
- SWPS55ab9e9b2c8b4c5690813a8ac4bda9e2
- Author
- Journal series
- Forum Lingwistyczne, ISSN 2449-9587, e-ISSN 2450-2758
- Issue year
- 2017
- No
- 4
- Pages
- 67-77
- Publication size in sheets
- 0.50
- Keywords in Polish
- corporate identity, tożsamość organizacyjna, reklama, wizerunek organizacji, projektowanie komunikacji
- Keywords in English
- corporate identity, identity, corporate image, advertising, communication design, communication
- URL
- http://na-magazynie.pl/wp-content/uploads/2020/03/05-Reklama-a-corporate-identity-rola-reklamy-w-budowaniu-wizerunku-organizacji.pdf opening in a new tab
- Language
- (pl) Polish
- File
-
- File: 1
- 05-Reklama-a-corporate-identity-rola-reklamy-w-budowaniu-wizerunku-organizacji.pdf
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- Not used for evaluation
- yes
- Score (nominal)
- 0
- Publication indicators
- = 1
- Citation count
- 1
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- Uniform Resource Identifier
- http://bw.swps.edu.pl/info/article/SWPS55ab9e9b2c8b4c5690813a8ac4bda9e2/
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perishopening in a new tab system.