Reklama a corporate identity — rola reklamy w budowaniu wizerunku organizacji

Mariusz Wszołek

Abstract

In this article I present the idea of corporate identity in reference to the environment of organization. The focal point of this article is about the relation between advertising and corporate image. The corporate image is being understand as a result of general communication practice inside and outside of organization. It is not the aim of corporate communication, but it is a side effect of corporate communication.
Author Mariusz Wszołek (USSH) - Uniwersytet Wrocławski
Mariusz Wszołek,,
- SWPS University of Social Sciences and Humanities
Journal seriesForum Lingwistyczne, ISSN 2449-9587, e-ISSN 2450-2758, (0 pkt)
Issue year2017
No4
Pages67-77
Publication size in sheets0.5
Keywords in Polishcorporate identity, tożsamość organizacyjna, reklama, wizerunek organizacji, projektowanie komunikacji
Keywords in English corporate identity, identity, corporate image, advertising, communication design, communication
Languagepl polski
Not used for evaluationyes
Score (nominal)0
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