Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior

Piotr Winkielman , Yekaterina Gogolushko

Abstract

Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature of the influence. This paper addresses these issues by comparing the influence on consumption behaviors of emotional pictures and valence-matched words presented at suboptimal and supraliminal durations. In Experiment 1, both suboptimal and supraliminal emotional facial expressions influenced consumption in an affect-congruent, assimilative way. In Experiment 2, pictures of both high- and low-frequency emotional objects congruently influenced consumption. In comparison, words tended to produce incongruent effects. We discuss these findings in light of privileged access theories, which hold that pictures better convey affective meaning than words, and embodiment theories, which hold that pictures better elicit somatosensory and motor responses
Author Piotr Winkielman (Wydział Psychologii)
Piotr Winkielman,,
- Wydział Psychologii
, Yekaterina Gogolushko
Yekaterina Gogolushko,,
-
Journal seriesFrontiers in Psychology, ISSN 1664-1078, (A 35 pkt)
Issue year2018
Vol8
No2261
Pages1-15
Publication size in sheets0.7
Keywords in Englishaffect, priming, emotion, consciousness, behavior
ASJC Classification3200 General Psychology
DOIDOI:10.3389/fpsyg.2017.02261
URL https://www.frontiersin.org/articles/10.3389/fpsyg.2017.02261/full
Languageen angielski
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Influence of Suboptimally and_Winkielman.pdf 561.76 KB
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Oswiadczenie_Winkielman_Influence of Suboptimally.pdf 129.37 KB
Score (nominal)35
Score sourcejournalList
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2016 = 1.006; WoS Impact Factor: 2017 = 2.089 (2) - 2017=2.749 (5)
Citation count*11 (2020-12-01)
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