Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior
Authors:
- Piotr Winkielman,
- Yekaterina Gogolushko
Abstract
Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature of the influence. This paper addresses these issues by comparing the influence on consumption behaviors of emotional pictures and valence-matched words presented at suboptimal and supraliminal durations. In Experiment 1, both suboptimal and supraliminal emotional facial expressions influenced consumption in an affect-congruent, assimilative way. In Experiment 2, pictures of both high- and low-frequency emotional objects congruently influenced consumption. In comparison, words tended to produce incongruent effects. We discuss these findings in light of privileged access theories, which hold that pictures better convey affective meaning than words, and embodiment theories, which hold that pictures better elicit somatosensory and motor responses
- Record ID
- SWPS625631a6790b480a81bbc53eae04dafa
- Author
- Journal series
- Frontiers in Psychology, ISSN 1664-1078
- Issue year
- 2018
- Vol
- 8
- No
- 2261
- Pages
- 1-15
- Publication size in sheets
- 0.70
- Keywords in English
- affect, priming, emotion, consciousness, behavior
- ASJC Classification
- DOI
- DOI:10.3389/fpsyg.2017.02261 opening in a new tab
- URL
- https://www.frontiersin.org/articles/10.3389/fpsyg.2017.02261/full opening in a new tab
- Language
- (en) English
- File
-
- File: 1
- Influence of Suboptimally and_Winkielman.pdf
-
- Additional file
-
- File: 1
- Oswiadczenie_Winkielman_Influence of Suboptimally.pdf
-
- Score (nominal)
- 35
- Score source
- journalList
- Publication indicators
- : 2016 = 1.006; : 2017 = 2.089 (2) - 2017=2.749 (5)
- Citation count
- 14
- Uniform Resource Identifier
- http://192.168.13.97/info/article/SWPS625631a6790b480a81bbc53eae04dafa/
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perishopening in a new tab system.