Kształtowanie wizerunku komunikacji miejskiej. Znaczenie poznawczych teorii podobieństwa w budowaniu wartości marki
Andrzej Falkowski , Magdalena Wierucka , Katarzyna Zejdler , Alicja Grochowska
Abstract
n/a| Author | |||||||||
| Journal series | Marketing i Rynek, ISSN 1231-7853, (B 9 pkt) | ||||||||
| Issue year | 2017 | ||||||||
| Vol | 10 | ||||||||
| Pages | 12-22 | ||||||||
| Publication size in sheets | 0.5 | ||||||||
| Language | pl polski | ||||||||
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| Score (nominal) | 9 | ||||||||
| Score source | journalList | ||||||||
| Citation count* |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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