The role of processing fluency in online consumer behavior: evaluating fluency by tracking eye movements

Nina Chrobot

Abstract

n/a
Author Nina Chrobot (Wydział Psychologii)
Nina Chrobot,,
- Wydział Psychologii
Pages387-388
Publication size in sheets0.3
Book Qvarfordt Pernilla , Witzner Hansen Dan (eds.): ETRA '14 Proceedings of the Symposium on Eye Tracking Research and Applications, 2014, ACM, ISBN 978-1-4503-2751, DOI:10.1145/2578153.2578176
DOIDOI:10.1145/2578153.2583037
URL http://dl.acm.org/citation.cfm?id=2583037&dl=ACM&coll=DL&CFID=894166515&CFTOKEN=92389795
Languageen angielski
Score (nominal)0
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