A Cross-Cultural Theory of Voter Behavior
Wojciech Cwalina , Andrzej Falkowski , Bruce Newman
Abstract
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others.Book type | Monograph | ||||
Author | |||||
Publisher name (outside publisher list) | Haworth Press/Taylor & Francis Group | ||||
Publishing place (Publisher address) | United States | ||||
ISBN | 9780789027351 | ||||
Issue year | 2008 | ||||
Pages | 278 | ||||
Publication size in sheets | 13.9 | ||||
DOI | DOI:10.4324/9780203051146 | ||||
URL | http://www.tandfebooks.com/doi/book/10.4324/9780203051146 | ||||
Language | pl polski | ||||
File |
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Score (nominal) | 12 | ||||
Citation count* | |||||
Additional fields | |||||
Dorobek Naukowy - Preview URL | http://dn.swps.edu.pl/Podglad.aspx?WpisID=1262 | ||||
Dorobek Naukowy - Approve URL | http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1262 |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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