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A Cross-Cultural Theory of Voter Behavior

Authors:

  • Wojciech Cwalina,
  • Andrzej Falkowski,
  • Bruce Newman

Abstract

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others.

Metrics

Record ID
IMPORT-BOOK-00001262
Book type
Monograph
Author
Wojciech Cwalina Wojciech Cwalina,, Wydział Psychologii w Warszawie (Wydział Psychologii w Warszawie)
Bruce Newman Bruce Newman,, Undefined Affiliation
Publisher name (outside publisher list)
Haworth Press/Taylor & Francis Group
Publishing place (Publisher address)
United States
Pages
278
Publication size in sheets
13.90
ISBN
9780789027351
Issue year
2008
DOI
Go to the document by digital ID DOI:10.4324/9780203051146 opening in a new tab
URL
http://www.tandfebooks.com/doi/book/10.4324/9780203051146 opening in a new tab
Language
(pl) Polish
File
  • File: 1
    A-cross-cultural-theory-of-voter-behavior.pdf
    of 14-09-2015
    449 KB
    Request has been registered
Score (nominal)
12
Additional fields
  • Dorobek Naukowy - Preview URL: http://dn.swps.edu.pl/Podglad.aspx?WpisID=1262
  • Dorobek Naukowy - Approve URL: http://dn.swps.edu.pl/Biuro/ZatwierdzanieWpisu.aspx?WpisID=1262

Cite


Uniform Resource Identifier
http://192.168.13.97/info/book/IMPORT-BOOK-00001262/

* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perishopening in a new tab system.


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